When you were a child, did you ever play a game
called “king of the hill?” In my childhood neighborhood
we had a low sand hill just right for playing king of the hill. A
dozen of us would rush to the hill and scramble and push our way
to the top. The hill only allowed one person on top—the
king, the champ.
The competition of a job search is much like playing king of the
hill. Instead of a hill, it’s a job opening. But the
rules of the game are about the same—one hill, lots of players
and only one winner. Only now, the stakes are much higher.
In today’s competitive job market, how does one become Job-Search
King of the Hill? The answer—exercise better job search
skills.
The four essential job search skills are:
1) Effective resume and cover letter writing
2) Uncovering job leads
3) Interview preparation
4) Salary negotiation
1) Effective resume and cover letter writing
Your cover letter and resume are your first contact with potential
employers. Make the most of the opportunity by written communication
that sets you apart from the crowd. Here is a hint that’s
guaranteed to make you stand out. Focus your resume on accomplishments
rather than responsibilities. For every accomplishment ask
yourself, “How was this significant? How did this
affect my employer’s bottom line?” Your resume
will catch attention no matter the level of competition because
you’ve answered the reader’s question, “What
can this candidate do for my company?”
2) Uncovering job leads
Before your resume can do any good at all, you’ve got to
find job leads. This is sometimes the trickiest part of
the job search process because a good percentage of job opportunities
are found in the hidden job market—job leads that aren’t
yet public knowledge. Think about this for a moment, what’s
more competitive, jobs that are posted for the whole world to see
or jobs openings that haven’t hit the want ads or online
job boards? Which would you rather interview for?
There are several ways of uncovering job leads in the hidden job
market. One of the most efficient is simply networking with
persons within your sphere of influence. Just ask around. Always
ask “Who do you know that might know of a position that matches
my qualifications?”
Another highly effective, inexpensive method of uncovering leads
is through targeted email distribution of your resume. There
are many reputable services online that allow you to target your
distribution by industry, company size and geography. One
caution—avoid resume blasting services. Blasting means
your resume ends up everywhere but where you really want it: with
employers most likely to have positions of interest to you.
3) Interview preparation
Once your resume has passed the screener’s desk and you’re
invited for an interview, keep your competitive edge with pre-interview
preparation. There are many outstanding interview prep books
out there, but my all-time favorite is 101 Answers to the
Toughest Interview Questions by Ron Fry. It’s
just recently been re-released and available in most book stores. A
couple of hours with this book and you’ll be better prepared
than most job seekers.
4) Salary negotiation
You’ve made it through the interviews with flying colors
and you’ve just received the phone call—they want you
to extend an offer. Don’t miss the opportunity to
give yourself a nice raise. Go in prepared to negotiate
for a better starting salary.
First, dollarize your worth. Demonstrate through quantifiable
accomplishments that you are a high return on investment. Second,
make sure you have the regional statistics for the salary range. The
Occupational Outlook Handbook is a good source for that information. You
can find them at http://www.bls.gov/oco/. Third, always
let them be the first to state a salary or range. Don’t
inadvertently walk away from several thousand dollars by answering
their question, “So what would it take to get you to come
on board?” They might have a higher number in mind. And
last, your bargaining power is the greatest if you have other offers
on the table. Don’t turn down interviews with companies
you’re not interested in. Those could turn into offers
that increase your desirability as a candidate and ability to command
the top of the salary range for the position you really want.
Once you’ve earned your position as “King of the Hill”,
you’ll be less concerned with job security knowing the only
real job security lies within your own ability to compete within
the job market.
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